Good grief, we're so close to opening customers are already trying to get around the construction fence out front! I'd like to thank all of our wonderful Seattle customers for waiting so patiently while we've been putting this beautiful new space together. While you might miss the “underground” ambiance of the old warehouse space, or the hilarious – if sometimes disturbing – antics of the regulars down at the boat launch, you'll have a wonderful time in the new shop. With a near-perfect double short americano in hand, I've already had some wonderfully relaxing mornings watching the increasingly large volume of bicycle traffic up and down Ballard Avenue in front of our gigantic glass front. In a few days, you'll be able to check out the new models from Linus or Civia – and of course Workcycles – out front, or take your coffee and wander towards the other end of the shop to take a look at some of the cool new parts and accessories populating all this new wall space.

So thanks again for waiting for us, Seattle, and in just a few days we'll be back in action; ready to tune your bikes, satisfy your practical bike cravings, and get you all wired on some great coffee.

If you've talked with any of us here at Dutch Bike in the past year, you've probably heard us talk about “the move.” While we're staying in the same area, we're moving the Seattle shop onto historic Ballard Avenue: the main street of one of Seattle's most interesting and vibrant neighborhoods. Ballard Ave perfectly balances the nightlife, boutiques, and restaurants we enjoy with the hardware, sheet metal, machining, and other light industrial businesses that keeps the neighborhood lively and living. Of course, because we could never forget our roots down by the boat launch in “scenic industrial Ballard,” we feel right at home in a building between a machine shop and 58 year old Ballard Hardware and Supply.

The building into which we're moving was for the first part of the century home to Kolstrand Manufacturing Co., a famous name in the Northwest marine industry. The Graham-Baba designed rebuild has maintained the old brick shell with even the remnants of the original “Kolstrand Mfg. Co.” paint intact while creating a polished and eminently usable retail and restaurant space inside.

Our designer and builder – David Lipe of 16D – has similarly reused much of the original wood and materials in the interior construction, including some beautiful and humorous touches that you'll just have to drop by to experience. Inside the shop we've also commissioned a mural by Ed Fotheringham, our friend responsible for our “flower girl” and “keg mover” posters.

In addition to Alex – the newest addition to the bike shop – we've got several great baristas (baristi for the language purists) warming up for the cafe component of the new shop. Your eyes do not deceive: the new Dutch Bike Seattle shop will be Seattle's first fully implemented bicycle cafe! We'll be brewing excellent and powerful coffee from local roaster Lighthouse, starting at six AM so you can start even your earliest morning rides with a bang. David has been updating the Flickr stream with the array of delicious snacks Julie has been designing for the shop, and the pictures will make you hungrier than anything I could write here. You'll also find made-to-order sandwiches, pastries from lauded local bakery Macrina, and some tasty – and surprisingly filling – cookies.

The finishing touches are going on the construction as I write this, and our grand opening is still on schedule for July 24^th. We'll be fully operational- tuning, repairing, upgrading, renting, and of course selling bicycles, and rolling out an expanded array of interesting accessories. With two expert mechanics our turnaround time for tune-ups and other in-depth maintenance will be close to the same you'd expect from your coffee orders. In fact, if you're ordering anything more complicated than an americano while you get your flat fixed, maybe we'll race you!

Padraic Swanton of Chicago's Lincoln Park Chamber of Commerce sent Stephan these questions in anticipation of publishing a story about the Dutch Bike Co. in The Source summer 2010 edition.

LPCC:  How long has Dutch Bike Co. been in business? Personally, how long have you been working for them?

SS [StephanSchier]:  Dutch Bike Co was founded in Seattle by David Schmidt in the spring of 2007.  I became involved as a partner in October of 2007.  We decided during the Summer of 2008 to open a Chicago store and I moved to Chicago in September 2008.  We opened for business a few weeks later in the middle of October. I am now back in Seattle.

LPCC:  What sets you apart from your competition in Chicago or across the country?

SS:  Right from the start we decided we were going to become the Dutch bike experts – so we import ourselves, directly from Holland and focus on classic utility bikes – the bikes most typical to Amsterdam residents.  Many of us live an everyday bicycling lifestyle, so we understand the needs of families and individuals who might never consider themselves “cyclists” in the sporting sense of the word, but want to ride a bike.  We were the first to set up multiple locations (including warehousing bikes in NY) so that we could serve customers across the nation, and we have customers from coast to coast.  We specialized in shipping fully assembled bikes all over the USA – typically getting to our customers in less than a week.  We also have an online store at which people can purchase bikes and accessories.

Q: I need a bike.  What should I be looking for?

You should look for a bike that is comfortable and meets your goals and  needs.  Are you training or are you commuting; do you want to shop or carry children; will you ride in inclement weather or at night?  Answers to these questions will inform the types of bikes and accessories we would recommend.  From there it's a question of how much money would you like to spend.  We would always recommend buying the highest quality bike you can afford..  Our best WorkCycles bikes will last you a lifetime.

LPCC:  What’s the most common question clients ask you?

SS:  Because of our Dutch bikes' size and heft: “Aren't these hard to ride up hills?”  In Chicago (unlike Seattle) hills are not much of an issue, but our most popular WorkCycles all have the smoothest shifting, 8-speed internally geared hubs which will get most anyone (if they take their time) up most any hill.

LPCC:  Why Chicago?

SS:  Mayor Daley and the high level of cycling advocacy going on in Chicago was and continues to be a big attraction. The hundreds of miles existing bike lanes.  The flat topography and neighborhood oriented lifestyle create a perfect climate for incorporating cycling into our everyday lives.  In example, in Lincoln Park everything is within ten minutes by bike, from Trader Joes, to Whole Foods, to the gym, to the lake, to the post office and bank – there is little need for a car.

LPCC:  How has your company changed over the years? Have you seen changes in the LPCC or the Chicago community?

SS:  We grew quickly, took some early risks (coming to Chicago) and we've consolidated (closing our NY warehouse during the economic downturn) and now we are more cautiously moving our original shop to a new location in Seattle's historic Ballard Ave district which will include a cafe. Chicago continues to be an anchor.  We are happy to have survived a rough period in which it seemed there were far too many empty storefronts in our Lincoln Park neighborhood.

Q:  What are today’s trends in your business?  

SS:  Cycling fashions that look like everyday clothes.  More practical everyday bikes for non-”cyclists”, that come equipped with baskets, racks, fenders and chain guards.  Cargo bikes (which we love), electric assisted bikes and more specialized (and expensive and trendy) bikes for sports and recreation from cyclocross, to downhill, to bmx, to fixed-gear.  Cycling is more hip across a wide range of ages, occupations and lifestyles.  Visit progressive Portland Oregon for a day and you will see the signs of the revolution.

LPCC:   What do you look forward to most on a day-to-day basis?

SS:  In Chicago, a grinning new customer riding away on their new bike.  Seeing customers riding through the neighborhood taking their kids to school, shopping or going to work.  Knowing that a bike can greatly improve the quality of someones life.  In Seattle, I look forward to sunshine.

LPCC:  What’s one thing you’d like everyone to know about Dutch Bike Co. or yourself?

SS:  More than just being technical experts on Dutch and other bikes used for transportation and cargo, we  live with bikes as our primary means of transportation.  We love our bikes, but more importantly, we strive to love our city lives.  Our beautiful and practical Dutch bikes support our view of an urban American utopia, where public transportation, pedestrians and cycle-friendly neighborhoods are king.

Q:  Anything you’d like to add about your experience with the LPCC?

SS:  Thank you for being advocates for our business and those of our peers in the Lincoln Park community.

...So once again we spring-less Chicagoans have skipped right through from winter into summer, and as the temperatures jump from frigid to boiling, we find ourselves in season for beautiful weekends and wonderful bike rides.  As Memorial Day draws near, I look forward not only to channeling my inner Dade County fashion sense and releasing my vast assortment of white linen clothing onto the bike lanes and pathways of Chicago (not really), but also to the amazing event that is Bike the Drive.  

We want to see every Chicagoland Dutch Bike riding down Lake Shore Drive this Sunday.  It doesn’t matter if you’ve got an heirloom omafiets or a brand new Workcycles Transport.  If you ride like the Dutch, you should ride with us.  Is your bike less “Holland” and more “anywhere else?”  Don’t worry, we won’t discriminate.  Come ride with us too.  It’ll be fun.   If you are coming down from the North Side, up from the South Side, or in from the West Side, feel free to meet up at Dutch Bike Co. for some coffee and morning sundries.  I’ll be in the shop around 5:00am listening to some James Brown and getting properly caffeinated.  We’ll head out for the ride at 6:00am. We’ll cruise down to the ride start in Classic Dutch Style with a Bakfiets full of supplies.  So please join Will, the Brehmen brothers and myself for a great ride.  Just go to www.bikethedrive.org for all the information and registration.  Or come by the shop and pick up a coupon for discounted registration.

Need to rent a bike for Bike The Drive?  Give us a call at 312-265-0175 and we’ll set you up with special pricing for the big ride on Sunday.  Pick it up on Saturday night before we close up or come by on Sunday morning.  So let me know if you need a bike.  And call me if you want some more info on where to meet. 

Hope to see you there,

Vince

Dutch Bike Co.
651 W Armitage Ave
Chicago IL 60614

It's a new year at Dutch Bike Co, with many big changes going on both here in Seattle and out in Chicago.  We're finalizing plans for the interior of our new Seattle shop space on Ballard Avenue, and they're looking great.  Despite the snowy weather and the temptation to hibernate, the boys in Chicago are developing some great ideas for the months to come.  Keep an eye on the blog for posts on all sorts of topics from all of us here at Dutch Bike Co.  We'll have information about upcoming rides, soirees, and maybe even a party or two in the style of the old days!

A few weeks ago our friend Mike Kleven came by and shot some gorgeous video of a Workcycles Opa coming together.  Now for the first time -- unless you've been hanging out in the shop -- you can see the mysterious, alchemical process by which a ragged transatlantic cardboard box is transformed into a beautiful bicycle.

The Dutch Bikes Classic from Michael Kleven on Vimeo.

    We hope you enjoyed this little peek into our Seattle shop, and a behind-the-scenes glimpse of the love that goes into each one of these bikes.

Eric Staller, the father of the Conference Bike (CoBi) and his wife Sietske Tjallingii were visiting this Thanksgiving holiday. Friday morning David, Julie, Ed Fotheringham and I met at the shop to take the CoBi for a downtown tour to join the workbike gathering in the Pike Place Market. We were joined by the always-ready-for-whimsy, Wilbur Wilds Hathaway. You can view the full Flickr gallery here.